CASES STRATEGIC MARKETING TRANSFORMATION INDUSTRY: Telecoms Brief Telenor Group, one of the world’s top 10 telecoms, came to LeapQ looking for a means to enhance the strategic marketing capabilities across all of their 13 European and Asian operations. Solution We leveraged an existing but under-utilised [...]

CASES A STORY WORTH TELLING INDUSTRY: Telecoms Brief When first launched, ONO had a clear mandate to offer a distinct, more customer-centric alternative to Telefónica, Spain’s largest telecom provider.  But as the telecoms market expanded, several other competitors began offering services, each claiming to be younger [...]

CASES BUSINESS-BRAND ALIGNMENT INDUSTRY: Telecoms Brief When the CEO of Baltics-based mobile operator Bite contacted LeapQ, he knew that his business and his brand were moving in opposite directions.  His brief to us: help close the gap between what we say in our advertising and what [...]

CASES AWARD-WINNING RETAIL EXPERIENCE INDUSTRY: Telecoms Brief When the executive team of Oskar Mobile, a beloved challenger brand in the Czech Republic, set an ambition of creating the most innovative and forward-thinking retail customer experience in their market, we inspired them to set their sights even higher. [...]

CASES BRANDING GETS PERSONAL INDUSTRY: Telecoms Brief When a new CEO was appointed at Vodafone in the Czech Republic, LeapQ was called on to help shape a new vision for the impact she wanted to make on the business. Solution We used our Core Story methodology [...]

CASES CUSTOMER EXPERIENCE GOES GLOBAL INDUSTRY: Telecoms Brief Vodafone Group asked LeapQ to help them create a strategic framework and toolkit to align their operating units worldwide around a common approach to designing, implementing and measuring the impacts of customer experience enhancement initiatives. Solution We initiated [...]