“To ride the digitalisation growth wave and credibly live into our position as the digitalisation partner for small and medium businesses, our Hungarian team needed to define and launch a few tangible and thoughtfully considered value propositions.
With the help of LeapQ, we realised that “digitalisation” as a business aim alone was neither well defined nor well understood in the Hungarian market.
To engage customers more effectively, we needed to take a step back and focus on their broader, business “jobs to be done” — like improving productivity in the new hybrid working environment or making sure their businesses are better prepared to operate in today’s more uncertain macro-economic circumstances.
LeapQ showed us how to use storytelling to explore and understand these emerging and pressing business needs. Once we got clear on those, our value proposition concepts practically invented themselves, becoming the central pillars for our annual marketing and sales activities.
We continue to count on LeapQ as a highly competent partner to our business. Their collaborative approach and extensive B2B and telecoms experience have delivered a lot of value to us over the years.”
