Strategy & Growth
We combine over 25 years of strategic planning and professional facilitation experience to help you address business challenges, shift mindsets, instigate change, and reignite growth.
Fields of PlayTM Expansion
Serious about exploring and assessing transformative growth opportunities? Our structured approach challenges category boundaries to identify unmet customer needs in expanded fields of play that are defined by human motivations. We then work with you to assess opportunities based on incremental revenue and profit potential, and alternative business-model and build/partner/buy scenarios.
Purpose-led Growth (Purpose 2.0TM)
The right purpose can do more than inspire and engage, it can – and should – reveal new commercial opportunities you may never have considered, putting your business on a new growth trajectory. Let us help you define a Purpose 2.0™ that is sharper, more visionary and more commercially compelling.
Marketing Strategy
Sharper thinking, smarter planning, more impactful doing. Translating the world’s most respected marketing and brand thinking into a set of practical, how-to tools, frameworks and processes, our end-to-end strategic marketing ecosystem (Leap™) has been proven over dozens of client assignments to transform the way companies create and deliver value over the short, medium and long term.
Brand Portfolio Strategy
Having a thoroughly considered brand portfolio strategy is essential in allowing your business to realise present and future market opportunities in a coordinated, effective and efficient manner. Our Brand Portfolio Playbook clarifies target audiences, the role and position of each brand, brand architecture, resource-sharing, budgeting, KPIs and operational do’s and don’ts.
Brand Positioning
What is the most profitable position your brand can plausibly own to achieve your business’ vision for growth? We use the LeapQ Positioning Wheel™ to facilitate a structured assessment of strategic options based on a customer-centric view of the market, comparative strengths, weaknesses and resources, and a thorough exploration of organisational implications.
Brand Story
Stories provide us with deeper meaning and have helped shape the way we see the world. We use the power of storytelling as a strategic tool to facilitate focus and alignment around your organisation’s fundamental reason for being and brand promise.
Business-Brand Alignment
One of the most important aims of brand-building is trust-building. In today’s highly transparent world, brands can no longer afford to say one thing and do another. We’ll help you close the trust gap by working with you to define a set of practical guiding principles that go beyond general brand or organisational values to give your people clear and specific direction for everyday, brand-aligned decision-making.
Culture Alignment
People remember 10% of what they read, 50% of what they see and hear, but 90% of what they interact with and have a conversation about. True alignment and engagement requires dialogue to be effective. We use Big Picture Visualisation as a catalyst for open and honest conversations about the change required of both staff and leaders to successfully realise a newly defined strategic vision.
Strategic Due Diligence
Conventional strategic due diligence processes are expensive to run, take too much time and typically overstate target potential by a wide margin. Our digital Leap Quotient Evaluator™ platform enables a highly efficient, repeatable assessment process that consistently delivers a deeper, more accurate understanding of a company’s true potential.
100-Day Planning
In addition to assessing a target company’s true potential, Leap Quotient Evaluator™ facilitates the post-deal 100-day planning process by delivering a prioritised action plan reflecting both the most important areas of opportunity and potential risks.
Ready to connect?
We’d be delighted to have an obligation-free discussion with you to gain an initial understanding of your business challenges or ambitions, and then arrange a meeting to continue that conversation.
Ready to connect?
We’d be delighted to have an obligation-free discussion with you to gain an initial understanding of your business challenges or ambitions, and then arrange a meeting to continue that conversation.
