“Customer-centricity is such a strong strategy, and so differentiating, that you can walk up to your competition, tell them exactly what you’re going to do, and there’s not a damn thing they can or will do about it. That’s the definition of a sustainable competitive advantage!
The LeapQ team know more about customer-centricity than any other consultancy I’ve run across. I’ve relied on them in several different roles throughout my career because their Leap strategic marketing system and their facilitated approach delivers consistent results. The brand strategies they’ve helped define not only make sense for the different businesses I’ve worked in, they’re also always practicable and executable — something that’s usually missing when talking about “brand” or “customer experience”. Very cool working with a team that knows both the leading-edge theory, plus the harsh reality of how to execute.”
